Some ads are designed to appeal to the rational, logical aspect of the consumer’s decision-making process; others appeal to feelings in an attempt to evoke some emotional reaction. Many believe that effective advertising combines the practical reasons for purchasing a product with emotional values. There are several commons types of message appeals:
· Comparative advertising refers [...]
Archive for the ‘Advertising’ Category
Advertising In Movie
Posted in Advertising, tagged advertising, movie on May 6, 2007 | Leave a Comment »
Whenever we seen movie like Nagabonar Jadi 2, we could see there were many sponsor products appeared on. Actually, since movie became mass production and could be seen by anybody, many company had try to advertise their products in. We remember how The Three Stooges who very popular in 1960 era advertised some softdrink product.
In the [...]
