Matari as the leading advertising agency in Indonesia commemorated their birthday uniquely. They make one day exhibition called “Indonesian Advertising Museum”. For that purpose, they displayed around thirty examples of print-ad that they ever made. Beside that, they also showed advertising clip and ad lips or radio recording. Those all materials come from 1970 until the newest on 2007.
Matari itself come from Indonesian word “matahari” means “the sun”. For around four decades they shine Indonesian advertising horizon brightly. This exhibition had proved to public how experience Matari is. Moreover, after his founder passed away on 2005, they succeeded to transform company’s value to the next generation. Matari always proud to be Indonesian as stated by Ken Sudarto, Matari’s founder: “Advertising only involves people and communications. We believe that no one can understand and communicate with Indonesians, like other Indonesians…”.
